For a national car dealer looking to advertise their end-of-year sale on national radio stations’ homepages with the flexibility to stop the deal at their discretion, they should consider a Preferred deal or a Private Auction deal in Display & Video 360.
- Programmatic Guaranteed deal or Preferred deal
- Open Auction deal or Private Auction deal
- Open Auction deal or Programmatic Guaranteed deal
- Private Auction deal or Preferred deal
The correct answer is: Preferred deal or Private Auction deal
Explanation: Preferred deals in Display & Video 360 allow for direct negotiation between publishers and advertisers, offering exclusive or high-performing inventory at a set price and known volume. Importantly, these deals provide the flexibility for the buyer to opt out without a binding commitment to purchase the inventory, aligning with the car dealer’s need for discretion in stopping the deal. Similarly, Private Auction deals offer targeted access to valuable inventory and audience segments, with custom packages defined by specific criteria. While ensuring relevant reach, these deals also maintain a level of flexibility and control for the advertiser, making either a suitable choice for the national car dealer’s advertising objectives.
Read more here: https://support.google.com/displayvideo/answer/13387031
Chapter 11: Get to Know Deals in Display & Video 360