For your client’s objective to focus on a specific media outlet and secure a fixed number of impressions within the kitchen appliances section of the publisher’s site, the Programmatic Guaranteed deal type in Display & Video 360 is the most suitable option.
- Private auction
- Preferred deal
- Open auction
- Programmatic Guaranteed
The correct answer is: Programmatic Guaranteed
Explanation: Programmatic Guaranteed deals offer a streamlined and automated purchasing method that includes tagless trafficking, precise targeting, and integrated reporting and billing. These deals enable direct negotiations with publishers for exclusive inventory, ensuring a fixed number of impressions at a predetermined CPM. The key advantage of Programmatic Guaranteed is the reservation promise, which once agreed upon, commits both the publisher and advertiser to the deal. This deal type also offers additional benefits like the ability to manage ad frequency across the campaign and the use of customer data for targeting, ensuring that the ads for the new line of smart refrigerators are delivered effectively to the intended audience within the kitchen appliances section.
Chapter 11: Get to Know Deals in Display & Video 360