For an athletic shoe company looking to deliver country-specific ads for sporting events in four different countries, ensuring each ad creative is viewed in the correct location, the best Display & Video 360 ad format to use would be data-driven ads.
- Responsive ads
- Native ads
- In-stream video ads
- Data-driven ads
The correct answer is: Data-driven ads
Explanation: Data-driven creatives enable the customization of your ad’s content and design to cater to different customer segments or geographical locations. This means you have the flexibility to present one ad creative message to audiences in one country and a completely different message to those in another, such as a unique creative for people in London and another tailored version for people in Tokyo. Elements like call-to-action text, exit URLs, images, and more within the ad can be dynamically altered, ensuring that your advertising is relevant and resonates with the specific audience in each country. This approach enhances the effectiveness of your campaigns by directly addressing the distinct interests and preferences of each target market.
Read more here: https://support.google.com/displayvideo/answer/9080905