For a sports apparel company looking to deliver city-specific ads for marathons in three different cities and ensure the ad creative for each city is viewed in the correct location, you should use data-driven ads in Display & Video 360.
- In-stream video ads
- Responsive ads
- Native ads
- Data-driven ads
The correct answer is: Data-driven ads
Explanation: Data-driven creatives allow for the personalization of your ad’s appearance and message based on different customer segments or geographical locations. This means you can tailor your creative content to display one message to audiences in one city and a different message to those in another, ensuring that each city’s marathon is promoted with the relevant ad creative. Elements such as call-to-action text, exit URLs, images, and more can be dynamically adjusted to match the specifics of each location, optimizing the relevance and effectiveness of your advertising efforts.
Read more here: https://support.google.com/displayvideo/answer/9080905