You would use data-driven creatives with dynamic rules in Display & Video 360 to customize each of your creatives within your campaign.
- To customize your creatives for mobile apps
- To measure the performance of your creatives against your goals
- To directly upload the creatives you built to Display & Video 360
- To customize each of your creatives within your campaign
The correct answer is: To customize each of your creatives within your campaign
Explanation: Data-driven creatives with dynamic rules offer a powerful way to tailor your messaging to the right audience at the most opportune time. While adding dynamic rules is optional, without them, Display & Video 360 will default to showing the variant deemed most likely to generate clicks. These rules and data-driven elements work in conjunction with your line item targeting, facilitating a straightforward workflow within Display & Video 360. They enable the creation of personalized creatives based on real-time audience and contextual signals, ensuring that each user encounters the most relevant message. This capability not only enhances the user experience by delivering timely and pertinent ads but also streamlines and optimizes the campaign management process over time.
Chapter 16: Personalize Your Message with Dynamic Rules
Read more here: https://support.google.com/displayvideo/answer/9071856