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Home » Display & Video 360 Certification Exam » A car manufacturer that sponsors auto shows in five different cities wants to use city-specific ads. You need to select an ad format that will make sure your ad creative for each location is viewed in the correct city. What Display & Video 360 ad format could you use?
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A car manufacturer that sponsors auto shows in five different cities wants to use city-specific ads. You need to select an ad format that will make sure your ad creative for each location is viewed in the correct city. What Display & Video 360 ad format could you use?

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For a car manufacturer that wants to display city-specific ads for auto shows in five different cities, the appropriate Display & Video 360 ad format to use would be data-driven ads.

  • Responsive ads
  • Native ads
  • In-stream video ads
  • Data-driven ads

The correct answer is: Data-driven ads

Explanation: Data-driven creatives offer the flexibility to tailor your ad’s design and messaging to suit distinct customer segments or geographical locations. This means you can present one version of your ad to audiences in one city and a completely different version to those in another city, ensuring the ad content is relevant to each specific auto show location. Elements such as the call-to-action text, exit URLs, and images can be customized within the dynamic creative, allowing for precise targeting and ensuring your ad creative is shown in the correct city.

Read more here: https://support.google.com/displayvideo/answer/9080905

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