Within Display & Video 360, for a YouTube connected TV (CTV) campaign aimed at reaching specific audiences, you can use Programmatic Guaranteed.
- You can use Private Auction deals.
- You can use Open Auction.
- You can use private deals.
- You can use Programmatic Guaranteed.
The correct answer is: You can use Programmatic Guaranteed
Explanation: Programmatic Guaranteed deals offer a highly efficient automated buying process that includes tagless trafficking, enhanced targeting capabilities, and integrated reporting and billing. These deals enable direct negotiation of exclusive inventory with publishers, secured by a reservation promise. This agreement ensures that once a deal is made, both the publisher and advertiser are committed to it, allowing for precise targeting and guaranteed ad placement, making it an ideal choice for reaching specific audiences on YouTube CTV campaigns.
Chapter 11: Get to Know Deals in Display & Video 360