To reach several specific audiences for your YouTube connected TV (CTV) campaign in Display & Video 360, you can use Programmatic Guaranteed.
- Open Auction
- Private Auction deals
- Private deals
- Programmatic Guaranteed
The correct answer is: Programmatic Guaranteed
Explanation: Programmatic Guaranteed deals are designed to offer an automated buying process that includes the advantages of tagless trafficking, sophisticated targeting options, and unified reporting and billing. These deals allow for direct negotiation with publishers for more exclusive inventory. The key feature of Programmatic Guaranteed is its reservation promise, which, once established, binds both the publisher and advertiser to the agreement, ensuring that the intended audiences are precisely targeted without deviation from the set terms. This approach is particularly effective for campaigns seeking to reach specific audience segments on platforms like YouTube CTV.
Chapter 11: Get to Know Deals in Display & Video 360