For your company’s launch of a new meditation app, aiming to secure a fixed number of impressions within the wellness section of a publisher’s site in Display & Video 360, you should use a Programmatic Guaranteed deal.
- Preferred deal
- Private auction deal
- Open auction deal
- Programmatic Guaranteed deal
The correct answer is: Programmatic Guaranteed deal
Explanation: Programmatic Guaranteed deals offer an efficient and automated purchasing method, featuring tagless trafficking, precise targeting, and comprehensive reporting and billing. These deals enable direct negotiation with publishers for specific, exclusive inventory slots, backed by a reservation promise that binds both parties to the agreement. By opting for a Programmatic Guaranteed deal, you’re assured a predetermined number of impressions at a fixed CPM, allowing for precise planning and budgeting. This deal type also provides advantages like campaign-level frequency management and the use of customer data for targeting, ensuring that your ads are served to the most relevant audience within the wellness section, enhancing the effectiveness of your meditation app campaign.
Chapter 11: Get to Know Deals in Display & Video 360