When engaging in a non-guaranteed deal in Display & Video 360, I would recommend bidding 20% higher than the floor price if you are managing a global ad campaign that involves payments in multiple currencies.
- You want to apply frequency management to your deal.
- You want to guarantee a fixed number of impressions.
- You’re working across multiple publishers within a deal.
- You’re working on a global ad campaign and paying in different currencies.
The correct answer is: You’re working on a global ad campaign and paying in different currencies
Explanation: This strategy is particularly advisable in a global campaign setting where currency exchange rates are variable and can impact the actual costs of your bids. By bidding a margin above the floor price, you are safeguarding against potential exchange rate fluctuations that could otherwise make your bids less competitive in certain markets. This approach ensures your ads maintain the intended visibility and engagement levels across diverse geographic regions, thereby preserving the consistency and efficacy of the global campaign.