When working on a non-guaranteed deal in Display & Video 360, you would consider bidding 20% higher than the floor price if you are paying in different currencies for a global ad campaign.
- You want to apply frequency management to your deal.
- You’re working across multiple publishers within a deal.
- You want to guarantee a fixed number of impressions.
- You’re paying in different currencies for a global ad campaign.
The correct answer is: You’re paying in different currencies for a global ad campaign
Explanation: In the context of a global advertising campaign where transactions involve multiple currencies, it’s prudent to bid above the floor price to account for fluctuations in currency exchange rates. This practice helps to ensure that your bids remain competitive across different markets and that currency variations do not prevent your ads from winning the auction. Bidding a percentage higher than the floor price can provide a buffer against these uncertainties, securing your ad placements and maintaining the campaign’s reach and effectiveness internationally.