Exact match keywords deliver higher conversion rates in Amazon campaigns by targeting shoppers whose search intent closely matches your product.

• Broad match
• Phrase match
• Exact match

The correct answer is: Exact match

Explanation: To address low conversions despite lots of clicks and visits, Mateo should use the Exact match keyword strategy. Exact match ensures ads appear only when customers search for his specific keyword or very close variations, increasing ad relevance and targeting shoppers with the highest purchase intent. This precision helps convert visitors into buyers more effectively, minimizing wasted spend and boosting the campaign’s conversion rate.

Reference: https://advertising.amazon.in/help/GHTRFDZRJPW6764R