Broad match keywords offer the most exposure for new product campaigns, maximizing reach by triggering ads for a wide variety of relevant customer search queries.

• Phrase match
• Exact match
• Broad match

The correct answer is: Broad match

Explanation: If Paulo wants his new skincare product ads to reach as many customers as possible, he should use the Broad match keyword type. Broad match provides the widest exposure by allowing ads to appear for searches containing the keyword terms in any order, as well as for synonyms, related terms, and close variations. This increases the pool of potential audiences who see the ads, making broad match ideal for new product launches and campaigns focused on maximum reach.

Reference:  https://advertising.amazon.in/help/GHTRFDZRJPW6764R