Investing in both Sponsored Products and Amazon DSP Display ads drives higher purchase rates than using just one, so combining them helps maximize conversions.

• These insights don’t help guide how you invest across Amazon Ads products as the purchase rate difference is too little
• These insights can help guide how you invest across Amazon Ads products. Purchase rate is higher whenever Sponsored Products is used so you may focus on Sponsored Products and reallocate all your budget to it.
• These insights can help guide how you invest across Amazon Ads products. Purchase rate is the highest when there is exposure to both ad types so it may be worthwhile to increase investment in both to reach your conversion goals

The correct answer is: These insights can help guide how you invest across Amazon Ads products. Purchase rate is the highest when there is exposure to both ad types so it may be worthwhile to increase investment in both to reach your conversion goals

Explanation: These insights from your Amazon Marketing Cloud analysis show that when customers are exposed to both Sponsored Products and Amazon DSP Display ads, the purchase rate increases compared to exposure to only one ad type. This suggests a synergistic effect: combining ad formats gives customers multiple touchpoints and reminders about your products, boosting their likelihood to buy. Seeing both ad types may strengthen your messaging and reinforce purchase intent. Therefore, investing across both ad products rather than just one can help you reach your conversion goals more effectively.