Adding Amazon DSP allows Jane to use videos on Streaming TV and OLV, capturing audience attention and opening new media formats for her campaign beyond Sponsored Display.

• Replacing Sponsored Display with Amazon DSP
• Activating the full potential of Sponsored Display
• Adding Amazon DSP to grab attention with videos on Streaming TV and OLV

The correct answer is: Adding Amazon DSP to grab attention with videos on Streaming TV and OLV

Explanation: For Jane to access other media formats and enhance her campaign beyond Sponsored Display, the best strategic recommendation is to add Amazon DSP. Amazon DSP gives her the ability to run eye-catching video ads across Streaming TV and Online Video (OLV) placements. DSP supports creative video formats that capture shopper attention on Amazon-owned and third-party properties, boosting upper-funnel brand awareness and driving engagement at every stage of the shopping journey. This expands Jane’s reach with video, a highly engaging medium, that Sponsored Display alone cannot deliver.

Reference: https://advertising.amazon.com/solutions/products/streaming-tv-ads