Sponsored Brands ads build brand awareness and recognition, effectively achieving your campaign’s awareness goals.

• Consideration goals
• Loyalty goals
• Awareness goals

The correct answer is: Awareness goals

Explanation: By using Sponsored Brands to reach millions of customers, tell your brand story, and differentiate your product, you have successfully reached awareness goals. Sponsored Brands are designed for brand visibility, storytelling, and top-of-funnel awareness—helping more shoppers discover and remember your brand across Amazon’s platform.

Reference:  https://advertising.amazon.com/library/guides/sponsored-brands-what-to-know