- Looking at forecasts on a year-by-year basis, since sales data tends to be higher during an industry’s peak seasonal period.
- Utilizing Performance Planner the most during non-seasonal periods, since these are the time when data is most accurate.
- Creating an annual forecast at the beginning of the fiscal year in order to determine budgets
- Developing month-by-month plans in the tool and viewing updated forecasts routinely
The correct answer is: Developing month-by-month plans in the tool and viewing updated forecasts routinely
Explanation: One best practice when using Performance Planner in Google Ads is to develop month-by-month plans and view updated forecasts routinely. This tool allows you to plan for upcoming periods of up to 18 months, making it a powerful resource for strategizing and predicting the impact of target and budget adjustments. By evaluating your plans on a monthly basis, you can ensure you’re setting the right budgets and targets to meet your business objectives. Regularly viewing updated forecasts also keeps your strategies agile and responsive to market trends and changes.