- Check-in on forecasts on an annual basis, as data can be skewed when it’s close to an industry’s peak seasonal period.
- Use Performance Planner most during non-seasonal periods, as data may be less accurate in times of change.
- For maximum impact, create an annual forecast at the start of the fiscal year to determine budgets.
- When creating plans during seasonal periods, create month-by-month plans in the tool and regularly view the updated forecasts.
The correct answer is: When creating plans during seasonal periods, create month-by-month plans in the tool and regularly view the updated forecasts.
Explanation: Performance Planner is a valuable tool within Google Ads that aids in planning for future periods, up to 18 months. A best practice when using Performance Planner, particularly during seasonal periods, is to create plans on a month-by-month basis within the tool. This allows for a more granular approach to planning, enabling you to better anticipate changes and adjust strategies accordingly. Additionally, it’s recommended to regularly review the updated forecasts provided by the tool. Regularly viewing these updated forecasts helps you stay agile and responsive to potential changes in market conditions or demand patterns.