- Broad match offers marketers a great deal control over the specific search terms that ads match to, and volume may be limited.
- Broad match ensures the core concept of a keyword is present in the search term while reaching a similar volume to what exact match keywords would provide.
- Broad match keywords must be present alongside both exact match and phrase match keywords in any ad group to ensure high performance.
- Broad match allows marketers to reach the most possible consumers searching for their product or service while saving time from adding a variety of keywords.
The correct answer is: Broad match allows marketers to reach the most possible consumers searching for their product or service, while saving time from adding a variety of keywords.
Explanation: Broad-match keywords provide the advantage of reaching the most possible consumers interested in your product or service, thereby increasing your coverage. This is achieved as a broad match displays your ad on searches related to your keyword’s meaning, even if the searches do not contain your specific keyword terms. It helps you save time from building extensive keyword lists and focuses your spending on keywords that work. Factors like the user’s recent search activities, the content of the landing page, and other keywords in an ad group are considered to provide relevant matches.