- Build highly specified silos within their organization to allow for specialization and multiple budget owners.
- Create firm budget processes to solidify digital marketing as an organization’s cost center.
- Coach teams to avoid experimentation in order to eliminate risk and keep performance stable year-over-year.
- Build capabilities in key areas such as high-quality data and a skilled workforce.
The correct answer is: Build capabilities in key areas such as high-quality data and a skilled workforce.
Explanation: Digital leaders looking to support Google’s AI should prioritize building capabilities in key areas like high-quality data and fostering a skilled workforce. These efforts will complement AI’s benefits and assist in the shift towards automation, paving the way for growth, innovation, and new opportunities. Leaders that demonstrate agility and an always-on mindset tend to achieve higher revenues, further highlighting the importance of digital transformation.