- The creation of highly specified silos within the organization that allow for specialization and multiple budget owners.
- The encouragement of teams to avoid experimentation in order to eliminate risk and help ensure stable levels of performance year-after-year.
- The establishment of budget processes that define digital marketing as a cost center for the organization.
- The development of capabilities in key areas like high-quality data and a skilled workforce as a means of complementing AI’s benefits.
The correct answer is: The development of capabilities in key areas like high-quality data and a skilled workforce as a means of complementing AI’s benefits.
Explanation: If you’re leading a marketing team with a goal to support Google’s AI, you should prioritize developing capabilities in areas like high-quality data and cultivating a skilled workforce. These elements will help complement the benefits of AI. The shift towards such an approach requires agility and a mindset change, but it can lead to growth, new opportunities, and innovation. Emphasizing the value of digital transformation can produce substantial rewards, as studies show digital leaders often achieve much higher revenues.