- Creating highly specified silos within their organization to permit specialization and multiple budget owners.
- Establishing budget processes that define digital marketing as a cost center for the organization.
- Advising teams not to experiment as a means of eliminating risk and maintaining performance stability year-after-year.
- Developing capabilities in critical areas like high-quality data and a skilled workforce as a means of complementing AI’s benefits.
The correct answer is: Developing capabilities in critical areas like high-quality data and a skilled workforce as a means of complementing AI’s benefits.
Explanation: If digital leaders aim to support Google’s AI, their priority should be to develop capabilities in critical areas like high-quality data and a skilled workforce. This will complement AI’s benefits and help them adapt to an increasingly automated future. Digital leaders who adopt such approaches tend to achieve significantly higher revenues, as they are better equipped to scale and adapt to changing landscapes, underlining the value of digital transformation.