- To reveal top asset combinations for every campaign type in a particular account
- To review recommendations for headlines and descriptions for the purpose of making stronger ads
- To determine the optimal level a campaign’s budget should be at in order to maximize performance
- To uncover why performance changes were made in just a few clicks
The correct answer is: To uncover why performance changes were made in just a few clicks
Explanation: The feature “Explanations” within Google Ads is designed to help improve campaign performance by providing insights into significant fluctuations. With just a few clicks, you can identify the reasons behind changes in performance, be it alterations made by users, shifts in competition, or changes in query volume. This allows for prompt optimization based on these insights, reducing the time spent on investigation. It offers you context, identifies the entity responsible for the change, and gives potential causes for the fluctuation. The insights obtained can be leveraged to adjust campaigns as required.
Read more here: https://support.google.com/google-ads/answer/9000655