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Home » AI-Powered Performance Ads Certification » If the marketing team at a local restaurant wanted to use their Google Ads campaigns for the purpose of increasing visits to their location, how could Performance Max help them?
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If the marketing team at a local restaurant wanted to use their Google Ads campaigns for the purpose of increasing visits to their location, how could Performance Max help them?

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  • It could let them choose the websites on which their ads are shown.
  • It could allow more time to spend crafting their unique value proposition through the use of manually created assets.
  • It could help them increase total incremental conversions by 13% on average through video ad formats.
  • It could help them find new customers across Google Ads inventory through the use of AI.

The correct answer is: It could help them find new customers across Google Ads inventory through the use of AI.

Explanation: Performance Max can aid a local restaurant in increasing visits by leveraging AI to locate potential customers across the Google Ads inventory. This next-gen campaign style employs machine learning to deliver the most suitable ads to consumers across various Google platforms. To maximize performance, it’s recommended to provide sufficient data, establish at least 10 locations, and allow a $500 daily budget for a minimum of 30 days. Additionally, regularly refreshing creatives and initiating campaigns for time-based promotions 2-3 weeks in advance can improve outcomes.

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