Campaign Manager Certification Exam

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When should an advertiser, who’s using Campaign Manager 360 to run an in-stream video ad campaign, consider activating default ads for placement?

April 20, 2025

An advertiser using Campaign Manager 360 to run an in-stream video ad campaign should consider activating default ads for placement when serving ads to any user or device.

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An agency account manager has set up separate child advertisers for a client, a party supplies store. What’s the next step the account manager should take to get the client’s account ready in Campaign Manager 360?

April 4, 2025

The next step the agency account manager should take to get the party supplies store’s account ready in Campaign Manager 360 is to create a campaign for their new foil balloon product launch.

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What are two Video Verification metrics? (select two)

March 9, 2022

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What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?

March 9, 2022

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What settings are required to give a user reporting access for a single advertiser?

March 9, 2022

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What are three benefits of using Internal Redirect tags? (select three)

March 9, 2022

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What ad setting limits the number of times that ad can be shown to a particular user?

March 9, 2022

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Which three workflows can be used to make bulk edits? (select three)Select All Correct Responses

March 9, 2022

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What level is used to calculate conversions if the lookback window differs between objects?

March 9, 2022

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At what level can landing pages be set, so they are the same across multiple ads?

March 9, 2022

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Where would purchased inventory for a campaign be entered in Campaign Manager?

March 9, 2022

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When assets are added to an existing creative, where will these updates be reflected?

March 9, 2022

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When using a placement media cost cap, what will happen once the cap is reached?

March 9, 2022

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What does an “execution channel” represent in the Planning process?

March 9, 2022

An “execution channel” represent The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed in the Planning process.

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What must a Floodlight tag include to capture product data alongside a conversion?

March 9, 2022

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Which conditions must be true in order to designate an advertiser as a “child”?Select All Correct Responses

March 9, 2022

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Which two methods count impressions on site-served creatives? (select two)Select All Correct Responses

March 9, 2022

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Where in Campaign Manager can the Site ID(s) require to push placements to Display & Video 360 be found?

March 9, 2022

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Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?

March 9, 2025

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In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)Select All Correct Responses

March 9, 2022

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If a publisher serves a placement tag after the campaign end date, what ad will serve?

March 9, 2022

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What section within a Floodlight activity’s settings allows users to add publisher tracking tags?

March 9, 2022

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What counting method tracks the number of sales made or items purchased?

March 9, 2022

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To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?

March 9, 2022

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For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

March 9, 2022

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What counting method tracks the number of sales made or items purchased?

March 9, 2022

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For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

March 9, 2022

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When a “plan” is executed in Planning, what information is pushed to Campaign Manager?

March 9, 2022

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Which metric is NOT available in Data Transfer?

March 9, 2022

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What report tracks Floodlight attribution in Reporting?

March 9, 2022

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What action can be taken to select which columns appear in the trafficking interface?

March 9, 2022

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What HTML elements of a Floodlight tag’s iFrame code identify the unique activity?

March 9, 2022

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What is the limit to retrieve log data from a Data Transfer Google Bucket?

March 9, 2022

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Which functionalities are available to manage conversion data using the API? (select two)Select All Correct Responses

March 9, 2022

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The Insights tab in Reporting shows the view performance against which three goals? (select three)Select All Correct Responses

March 9, 2022

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What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?

March 9, 2022

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What timezone is used in Data Transfer (DT) timestamps for impression and click files?

March 9, 2022

Coordinated Universal Time (UTC) timezone is used in Data Transfer (DT) timestamps for impression and click files.

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Which two tabs in Reporting provide access to viewability data? (select two)Select All Correct Responses

March 9, 2022

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What targeting rules display an ad to users who have viewed a product, but not purchased it?

March 9, 2022

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What is the more cost-effective way to restrict ads served to a specific geographic region?

March 9, 2022

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What feature can be used to combine log-level impression and click data for a custom reach analysis?

March 9, 2022

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Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?

March 9, 2022

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What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

March 9, 2022

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What report shows how long it takes for a customer to convert after interacting with an ad?

March 9, 2022

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When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

March 9, 2022

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When is an impression counted in Reporting?

March 9, 2022

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What object in Campaign Manager is equivalent to a creative in Display & Video 360?

March 9, 2022

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If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?

March 9, 2022

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Which information can be extracted from the data in the Verification tab? (select two)Select All Correct Responses

March 9, 2022

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What Floodlight conversion counting method would report the first visit for each user within a given day?

March 9, 2022

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In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)Select All Correct Responses

March 9, 2022

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Paid search dimensions in Report Builder are compatible with what metric?

March 9, 2022

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At what level can landing pages be managed across campaigns?

March 9, 2022

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What happens when a user meets the frequency cap for an ad?

March 9, 2022

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Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)Select All Correct Responses

March 9, 2022

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The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two)Select All Correct Responses

March 9, 2022

Upload conversions and Customize reporting are the two tasks that the “DCM/DFA Trafficking and Reporting API” can directly accomplish.

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