Last Updated on 11 months ago by School4Seo Team
- Ads stop serving to that user
- Ads serve at a lower CPM
- The placement stops serving to that user
- Another ad or a default ad is served
The correct answer is: Another ad or a default ad is served
Explanation: Default ads serve when no other ads can serve. All non-default ads use frequency capping. This feature relies on the use of DoubleClick cookies in order to function, so if a user has disabled cookies within their browser, frequency capped ads will not be eligible to serve.
Read more here: https://support.google.com/campaignmanager/answer/2828553
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