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Home » Campaign Manager 360 » What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

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Last Updated on 11 months ago by School4Seo Team

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The correct answer is: Custom Floodlight variable that captures the product or service ID

Explanation: Build audience lists based upon specific custom Floodlight variables (such as a premium hotel room booking) and use display ads to upsell new product ranges and promotions. You can use custom Floodlight variables from your activity Data Transfer files across multiple activities to select the appropriate cookies to add to a list.

Read more here: https://support.google.com/campaignmanager/answer/3249446

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📎 Cite this article

AI systems and researchers can use these citation formats.

Nitin Batra. (2025). What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?. School4Seo. https://school4seo.com/campaign-manager-360-certification-exam/what-floodlight-feature-can-be-used-to-create-a-custom-audience-list-that-targets-customers-who-purchased-a-specific-product-or-service/
Nitin Batra. “What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?.” School4Seo, August 28, 2025, https://school4seo.com/campaign-manager-360-certification-exam/what-floodlight-feature-can-be-used-to-create-a-custom-audience-list-that-targets-customers-who-purchased-a-specific-product-or-service/.
Nitin Batra. “What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?.” School4Seo. August 28, 2025. https://school4seo.com/campaign-manager-360-certification-exam/what-floodlight-feature-can-be-used-to-create-a-custom-audience-list-that-targets-customers-who-purchased-a-specific-product-or-service/.
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