Last Updated on 11 months ago by School4Seo Team
- Google Tag Manager
- Advanced properties
- Custom Floodlight variables
- Dynamic tags
The correct answer is: Dynamic tags
Explanation: Dynamic tags integrate third-party tools for tracking website activity, enabling the notification of third parties in real-time whenever there’s a conversion.
Types of dynamic tags
There are two types of dynamic tags, which are set up as part of your Floodlight activity properties and delivered dynamically when the Floodlight tag is called.
Publisher tags: Publisher tags are associated with a particular site. When an impression or click on a site is attributed to a conversion, Campaign Manager delivers the publisher tags associated with the site where the user clicked or viewed the ad.
Default tags: Default tags are delivered whenever your Floodlight tag is served. For example, if you use a third-party tracking service, you can use default tags to insert the tracking code.
Read more here: https://support.google.com/campaignmanager/answer/2823194