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What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?

Last Updated on 11 months ago by School4Seo Team

  • An account/advertiser relationship
  • Shared billing profiles
  • A single Floodlight activity
  • A parent/child relationship

The correct answer is: A parent/child relationship

Explanation: In this arrangement, the parent advertiser defines a collection of Floodlight activities, tags, and settings (called a Floodlight configuration), and all of the child advertisers inherit the configuration.

Read more here: https://support.google.com/searchads/answer/2458167

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Nitin Batra. (2025). What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?. School4Seo. https://school4seo.com/campaign-manager-360-certification-exam/what-account-structure-should-be-used-to-share-floodlight-tags-and-audience-lists-between-multiple-advertisers/
Nitin Batra. “What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?.” School4Seo, August 28, 2025, https://school4seo.com/campaign-manager-360-certification-exam/what-account-structure-should-be-used-to-share-floodlight-tags-and-audience-lists-between-multiple-advertisers/.
Nitin Batra. “What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?.” School4Seo. August 28, 2025. https://school4seo.com/campaign-manager-360-certification-exam/what-account-structure-should-be-used-to-share-floodlight-tags-and-audience-lists-between-multiple-advertisers/.
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