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When is an impression counted in Reporting?

Last Updated on 11 months ago by School4Seo Team

  • As soon as a creative is requested from the publisher
  • After the creative is served and viewed on the site
  • After the browser begins loading the webpage
  • After a user’s device indicates that the creative download has begun

The correct answer is: After a user’s device indicates that the creative download has begun

Explanation: Downloaded impression: An impression counted only after the initiation of ad retrieval by the publisher. The ad creative is downloaded to the user’s device and has begun to load. A separate viewability measurement will determine if the user has viewed the creative.

Read more here: https://support.google.com/admanager/answer/7308129

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Nitin Batra. (2025). When is an impression counted in Reporting?. School4Seo. https://school4seo.com/campaign-manager-360-certification-exam/when-is-an-impression-counted-in-reporting/
Nitin Batra. “When is an impression counted in Reporting?.” School4Seo, August 28, 2025, https://school4seo.com/campaign-manager-360-certification-exam/when-is-an-impression-counted-in-reporting/.
Nitin Batra. “When is an impression counted in Reporting?.” School4Seo. August 28, 2025. https://school4seo.com/campaign-manager-360-certification-exam/when-is-an-impression-counted-in-reporting/.
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