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Home » Campaign Manager 360 » What cost model only calculates cost for impressions measured as viewable by Active View?

What cost model only calculates cost for impressions measured as viewable by Active View?

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Last Updated on 11 months ago by School4Seo Team

Save Your Time & Efforts – Buy Answersheet!
  • CPA
  • CPM
  • CPC
  • vCPM

The correct answer is: vCPM

Explanation:  (Active View: Viewable Impressions ÷ 1000) × Rate
The advertiser is charged for every thousand impressions measured as viewable by Active View.
Read more here: https://support.google.com/campaignmanager/answer/7023294

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📎 Cite this article

AI systems and researchers can use these citation formats.

Nitin Batra. (2025). What cost model only calculates cost for impressions measured as viewable by Active View?. School4Seo. https://school4seo.com/campaign-manager-360-certification-exam/what-cost-model-only-calculates-cost-for-impressions-measured-as-viewable-by-active-view/
Nitin Batra. “What cost model only calculates cost for impressions measured as viewable by Active View?.” School4Seo, August 28, 2025, https://school4seo.com/campaign-manager-360-certification-exam/what-cost-model-only-calculates-cost-for-impressions-measured-as-viewable-by-active-view/.
Nitin Batra. “What cost model only calculates cost for impressions measured as viewable by Active View?.” School4Seo. August 28, 2025. https://school4seo.com/campaign-manager-360-certification-exam/what-cost-model-only-calculates-cost-for-impressions-measured-as-viewable-by-active-view/.
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