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For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

Last Updated on 11 months ago by School4Seo Team

  • The tag needs to be set as INS tag with mobile capacity
  • A global site tag (gtag.js) must be used
  • The tag needs to be assigned an app ID
  • Device ID needs to be passed into the dc_rdid parameter

The correct answer is: Device ID needs to be passed into the dc_rdid parameter

Explanation: dc_rdid=: User resettable device identifiers in the form of IDFA for iOS or advertising ID (AdID) for Android. This parameter is required. The publisher must pass a value into this parameter in order to enable in-app conversion tracking.

Read more here: https://support.google.com/campaignmanager/answer/4568975

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Nitin Batra. (2025). For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?. School4Seo. https://school4seo.com/campaign-manager-360-certification-exam/for-floodlight-tags-to-properly-attribute-in-app-conversions-what-needs-to-happen-within-the-app-2/
Nitin Batra. “For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?.” School4Seo, August 28, 2025, https://school4seo.com/campaign-manager-360-certification-exam/for-floodlight-tags-to-properly-attribute-in-app-conversions-what-needs-to-happen-within-the-app-2/.
Nitin Batra. “For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?.” School4Seo. August 28, 2025. https://school4seo.com/campaign-manager-360-certification-exam/for-floodlight-tags-to-properly-attribute-in-app-conversions-what-needs-to-happen-within-the-app-2/.
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