Last Updated on 2 weeks by School4Seo Team
A good optional secondary bid strategy for a client running on Performance Max using Maximize Conversion Value as their bid strategy would be Target Return On Ad Spend (tROAS).
- Enhanced CPC
- Maximize Clicks
- Manual Max CPC
- Target Return On Ad Spend (tROAS)
The correct answer is: Target Return On Ad Spend (tROAS)
Explanation: Target Return On Ad Spend (tROAS) would be a good optional secondary bid strategy.
While Maximize Conversion Value aims to get the most value within a budget, it doesn’t guarantee a specific return. Adding tROAS as a secondary goal provides a safety net. It ensures that while maximizing value, the campaign also strives to meet a desired return on ad spend. This allows for both value optimization and profitability control. It’s a balance between maximizing the amount of conversions and making sure the campaign is profitable.
For a client running a Performance Max campaign with Maximize Conversion Value as their primary bid strategy, Target Return On Ad Spend (tROAS) would make a good optional secondary bid strategy. tROAS automatically adjusts bids to maximize conversion value based on the specified return on ad spend, effectively enhancing the potential for higher returns.