Last Updated on 1 year ago by School4Seo Team

A good optional secondary bid strategy for a client running on Performance Max using Maximize Conversion Value as their bid strategy would be Target Return On Ad Spend (tROAS).

• Enhanced CPC
• Maximize Clicks
• Manual Max CPC
• Target Return On Ad Spend (tROAS)

The correct answer is: Target Return On Ad Spend (tROAS)

Explanation: Target Return On Ad Spend (tROAS) would be a good optional secondary bid strategy.

While Maximize Conversion Value aims to get the most value within a budget, it doesn’t guarantee a specific return. Adding tROAS as a secondary goal provides a safety net. It ensures that while maximizing value, the campaign also strives to meet a desired return on ad spend. This allows for both value optimization and profitability control. It’s a balance between maximizing the amount of conversions and making sure the campaign is profitable.

For a client running a Performance Max campaign with Maximize Conversion Value as their primary bid strategy, Target Return On Ad Spend (tROAS) would make a good optional secondary bid strategy. tROAS automatically adjusts bids to maximize conversion value based on the specified return on ad spend, effectively enhancing the potential for higher returns.