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Home » Google Shopping Advertising Exam Answers » If you were advising a client who wanted to run on Performance Max and use Maximize Conversion Value as a bid strategy, which optional secondary bid strategy should you advise them to choose?

If you were advising a client who wanted to run on Performance Max and use Maximize Conversion Value as a bid strategy, which optional secondary bid strategy should you advise them to choose?

  • Maximize Clicks
  • Manual Max CPC
  • Enhanced CPC
  • Target Return On Ad Spend (tROAS)

The correct answer is: Target Return On Ad Spend (tROAS)

Explanation: Performance Max campaigns offer two optional secondary bid strategies to accompany the primary Maximize Conversion Value bid strategy: CPA target and tROAS. Among them, Target Return On Ad Spend (tROAS) is specifically designed to achieve maximum conversion value, set at a determined return on ad spend. The added advantage of tROAS is its capacity to integrate offline performance metrics, such as store visits, thus encompassing an omnichannel approach to performance evaluation.

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