Last Updated on 1 year by School4Seo Team
To segment conversions in Search Ads 360 and determine where sales are coming from, apart from attributing full credit to paid search ads, you could connect your social media accounts to Search Ads 360.
- You could connect your Google Ads account to Search Ads 360.
- You could connect your Google Analytics 4 account to Search Ads 360.
- You could connect your Looker Studio account to Search Ads 360.
- You could connect your social media accounts to Search Ads 360.
The correct answer is: You could connect your social media accounts to Search Ads 360
Explanation: By integrating your social media accounts with Search Ads 360, along with established conversion tracking, you can gain deeper insights into where conversions are actually originating from. You can utilize segments like “Conversion action,” “Conversion category,” and “Conversion source” to analyze conversion performance in a more detailed manner. This approach allows you to identify the contributions of different platforms, including social media, in driving sales, thereby providing a more comprehensive view of your overall marketing effectiveness and the role of each channel in the conversion process.
Read more here: https://support.google.com/sa360/answer/9332604