Correct answer is: $400,000
Barbara is the owner of ClubCup and is wondering what impact ClubCup’s mobile experience is having on revenue. Barbara understands that they can calculate the mobile conversion rate (mCvR). ClubCup receives 200,000 clicks with a mCvR of 1%. The average order value is $200.
As per this formula of mobile conversion rate calculation:
Clicks * mCvR * Order value = Revenue
Sportelo’s mobile experience create $400,000 revenue.