Correct answer is: $400,000
Trevor is the owner of Sportelo and is wondering what impact Sportelo’s mobile experience is having on revenue. Trevor understands that they can calculate this with the mobile conversion rate (mCvR). Sportelo receives 200,000 clicks with a mCvR of 1%. The average order value is $200.
As per this formula of mobile conversion rate calculation:
Clicks * mCvR * Order value = Revenue
Sportelo’s mobile experience create $400,000 revenue.