- Reviewing search term reports in their Google Ads account
- Analyzing demographic reports for Cabzio’s industry
- Accessing the desktop version of the site from different locations
- Experiencing the site as a mobile user
The correct answer is: Experiencing the site as a mobile user
Cabzio feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Experiencing the site as a mobile user would help Ricardo to identify opportunities in improving Cabzio’s mCvR. Recardo should experience his site as a mobile user (i.e., try to make a purchase, sign up for an account, filter for your preferences). He should Evaluate his website using third-party tools, or benchmarked his experience against competitors.