Home » Mobile Experience Certification Exam » Cabzio feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo to identify opportunities in improving Cabzio’s mCvR?

Cabzio feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo to identify opportunities in improving Cabzio’s mCvR?

  • Reviewing search term reports in their Google Ads account
  • Analyzing demographic reports for Cabzio’s industry
  • Accessing the desktop version of the site from different locations
  • Experiencing the site as a mobile user

The correct answer is: Experiencing the site as a mobile user

Cabzio feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Experiencing the site as a mobile user would help Ricardo to identify opportunities in improving Cabzio’s mCvR. Recardo should experience his site as a mobile user (i.e., try to make a purchase, sign up for an account, filter for your preferences). He should Evaluate his website using third-party tools, or benchmarked his experience against competitors.

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