Correct answer is: $400,000
Paul is the owner of Tennio and is wondering what impact Tennio’s mobile experience is having on revenue. Paul understands that they can calculate the mobile conversion rate (mCvR). Tennio receives 200,000 clicks with a mCvR of 1%. The average order value is $200.
As per this formula of mobile conversion rate calculation:
Clicks * mCvR * Order value = Revenue
Sportelo’s mobile experience create $400,000 revenue.