Home » Mobile Experience Certification Exam » Windsor Jones, Vice President of Sales for EuropeanTours.eu has ordered his marketing team to improve the website. Revenue from the site has dipped, and he thinks it’s because the landing page is unfriendly. As the head marketer for EuropeanTours.eu, you must determine if he’s right or wrong. What tool can you use to measure the effectiveness of your landing page?

Windsor Jones, Vice President of Sales for EuropeanTours.eu has ordered his marketing team to improve the website. Revenue from the site has dipped, and he thinks it’s because the landing page is unfriendly. As the head marketer for EuropeanTours.eu, you must determine if he’s right or wrong. What tool can you use to measure the effectiveness of your landing page?

  • Google Web Vitals
  • Test My Site
  • Chrome UX Report
  • Google Ads landing page report

Correct answer is: Google Ads landing page report

Windsor Jones, Vice President of Sales for EuropeanTours.eu has ordered his marketing team to improve the website. Revenue from the site has dipped, and he thinks it’s because the landing page is unfriendly. As the head marketer for EuropeanTours.eu, you must determine if he’s right or wrong.

To analyze this, you can use Google Ads landing page report to measure the effectiveness of your landing page.

Your Google Ads account is equipped with a landing pages report. This is where you can see how your landing pages are performing. The landing pages report also identifies the mobile-friendliness of your pages.

The Landing pages report shows performance data for each landing page URL, including both the Final URL and the Mobile Final URL. You’ll also find the expansions of those landing page URLs in the report.

Leave a Comment