- Reviewing search term reports in their Google Ads account
- Analyzing demographic reports for Autosity’s industry
- Accessing the desktop version of the site from different locations
- Comparing the desktop conversion rate to mCvR
The correct answer is: Comparing the desktop conversion rate to mCvR
Autosity feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Karl to identify opportunities to improve this area. Comparing the desktop conversion rate to mCvR would help Karl to identify opportunities in improving Autosity’s mCvR. Identify opportunities across devices. Compare mobile performance to desktop using relative mobile conversion rate (rel mCvR). If your mobile web traffic converts significantly less than your desktop traffic, there’s an opportunity for improvement. You can monitor your mobile website performance is by reviewing your Relative Mobile Conversion Rate (Rel mCvR), which is calculated by dividing the mobile conversion rate with the desktop conversion rate.