The question that can help define your awareness stage is, “What symptoms are your buyers experiencing?”
- How do buyers perceive the pros and cons of each solution?
- What symptoms are your buyers experiencing?
- What criteria do buyers use to evaluate the available offers?
- Who needs to be involved in the purchasing decision?
The correct answer is: “What symptoms are your buyers experiencing?”
Explanation: In the awareness stage, potential buyers are just beginning to recognize a need or a problem they have. To effectively cater to these buyers, it’s crucial to understand the initial symptoms or challenges they’re facing. By asking, “What symptoms are your buyers experiencing?”, you can gain insights into the early signs or issues they’re noticing. This understanding allows you to tailor your content and outreach to address these initial concerns, guiding potential buyers further down the buyer’s journey and positioning your brand as a valuable resource right from the start.
HubSpot Inbound Marketing Lesson: Creating Content for the Buyer’s Journey