True, the “independent variable” in an A/B test is the control or the variation that remains unchanged.
- True
- False
The correct answer is: True
Explanation: An A/B test is a study of the impact of an independent variable on a dependent variable. In this context, the independent variable would be the control or the variation that you’re testing, while the dependent variable could be a metric like conversion rate or click-through rate. The independent variable, such as the style of a font or a design change, is what you manipulate to see if it has an effect on the dependent variable. Essentially, the independent variable is the element you change or test against in an A/B test to observe its impact on user behavior or other metrics.
Read more here: https://usabilitygeek.com/a-b-testing-optimizing-the-ux/