It is false that when conducting buyer persona interviews, you should include your colleagues who were involved in the sales process.
- True
- False
The correct answer is: False
Explanation: When creating buyer personas, the primary focus should be on understanding the mindset and decision-making process of the buyers. It’s essential to start with your customers or individuals who have already navigated the decision-making journey. By doing so, marketers can gain in-depth insights into the buyers’ experiences, preferences, and challenges. While colleagues involved in the sales process can provide valuable insights, the primary source of information for buyer personas should come directly from the buyers themselves to ensure authenticity and accuracy.
HubSpot Inbound Marketing Lesson: Getting to Know Your Customer