An effective behavioral marketing and segmentation strategy is built on a foundation of good data.
- Cookies
- Buyer personas
- Funnel reports
- Data
The correct answer is: Data
Explanation: The cornerstone of a successful behavioral marketing and segmentation strategy is good data. Possessing accurate information is paramount to offer valuable insights and be genuinely helpful to customers.
Source: HubSpot Lesson: UNDERSTANDING BEHAVIORAL MARKETING AND
CUSTOMER SEGMENTATION