Observing and quantifying variations in specific behaviors, such as spikes or dips, is indicative of the step “Analyze and report how people are behaving on your website” when implementing behavioral marketing and customer segmentation.
- Define the interactions you want to track.
- Implement tracking.
- Analyze and report how people are behaving on your website.
- Use your segmentation to nurture.
The correct answer is: Analyze and report how people are behaving on your website
Explanation: Once tracking mechanisms are in place, the subsequent phase involves a meticulous analysis and reporting of user behaviors on your website. During this stage, it’s essential to identify and quantify noticeable patterns, be it spikes or dips in specific actions. For instance, are users predominantly hovering over product specifications? Or are they navigating to the page’s end to check out your CTA? If data reveals that many visitors engage extensively with your content but don’t convert, it might be worthwhile to incorporate smart content to further guide these visitors towards becoming leads.
HubSpot Inbound Marketing Lesson: UNDERSTANDING BEHAVIORAL MARKETING AND CUSTOMER SEGMENTATION