To improve customer lifetime value, you should concentrate on the “Delight” phase in your marketing flywheel.
- Attract
- Engage
- Delight
- Consideration
The correct answer is: Delight
Explanation: The “Delight” stage is all about assisting, supporting, and empowering customers to achieve their objectives. In this phase, the emphasis is on generating excitement and positive sentiment around your brand. In the context of marketing, this translates to leveraging strategies such as social mentions, customer reviews, word-of-mouth marketing, loyalty programs, and user-generated content. To truly excel in this stage, it might necessitate reallocating resources to enhance the entire customer journey. The benefits of this focus are manifold, leading to more loyal customers, increased referral traffic, and ultimately, an enhanced customer lifetime value. If your goal is to boost customer retention, lifetime value, and referrals, the “Delight” stage should be your primary focus.
HubSpot Inbound Marketing Lesson: Inbound Marketing Fundamentals