Blogging, SEO, and social publishing are key strategies that can benefit the “Attract” phase of your flywheel.
- Delight
- Engage
- Attract
- Consideration
The correct answer is: Attract
Explanation: The “Attract” stage is pivotal in drawing visitors by offering valuable content and removing obstacles as they familiarize themselves with your brand. The essence is to gain genuine attention rather than imposing it. Employing strategies like blogging, SEO, and social publishing, along with paid search ads and display advertising, enables marketers to connect with potential buyers on platforms they frequent. These strategies address their queries, aspirations, or interests in new products and services. A pro tip for marketers: Concentrate on the “Attract” phase to boost traffic and lead generation.
Source: HubSpot Lesson: Inbound Marketing Fundamentals