To track customers’ journeys from ad engagement to in-store visit in your candy shop, utilize the “Local Actions” metric.

• Store Sales
• Store Visits
• Local Actions
• Ad Actions

The correct answer is: Local Actions

Explanation: Local actions represent conversions counted when users perform activities specific to your store’s physical location after engaging with your ads. Available in the ‘All conversions’ column of Google Ads, they shed light on user interactions with your store details post-ad engagement. Local actions offer a comprehensive view, revealing the entire value your advertisements bring from the initial ad click, guiding the customer through to an in-store visit and eventual purchase.