Google attributes store visits to users who engaged with ads and then visited the physical store, ensuring this process is privacy-safe.
- When users see your ads and then visit your store, Google attributes those store visits back to the ad views
- When users purchase online and then visit a store, Google attributes those store visits back to the online purchase and engagement.
- When users make a purchase in store, Google attributes those store visits back to ad conversions.
- When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way.
The correct answer is: When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way.
Explanation: Google’s “Store visits” is an innovative way to link digital ad engagements to offline store visits. This mechanism provides insights across various channels, reflecting a true omnichannel performance. Harnessing its mapping capabilities, data validation via surveys, and leveraging machine learning, Google ensures an accurate and privacy-focused methodology. Crucially, “Store visits” can’t pinpoint individual ad interactions or users. This tool underscores the holistic value of digital ads, capturing offline conversions, and guiding advertisers to tweak their campaigns for enhanced omnichannel results and optimal ROAS.
Read more here: https://support.google.com/google-ads/answer/6100636